I built The Affiliates Academy as an antidote to the endless get rich quick schemes that literally flood the internet every day.
I aim to provide valuable and realistic content with respect to building a successful online business. There is a never ending line of so called guru's telling you that you don't need skills, time, effort or any investment to create an online business, just buy my push button software and profit today, the sales page will keep telling you.
I hope to bring some integrity into this market place by telling you the truth about building a successful online business and how to create a conversion focused website that actually turns strangers into buyers
The Affiliates Academy is designed to help you obtain three main skills and they are;
How To Avoid The Shiny Object Syndrome:
I put this at the top of the list because it is the main reason that people fail when trying to build an online business and can and does cause years of frustration and expense.
How To Build Relationships With Your Chosen Audience:
The No 1 mistake that many business owners make is that they focus on products instead of people. A niche is a group of people who have a problem and are willing to pay for the solution, understanding who your ideal customer is and what their biggest problems are will literally make the difference between success or failure in your business. Put the customer at the center of your business and work backwards from there.
How To Build A Conversion Focused Website That Turns Visitors Into Buyers And Subscribers:
Build a website that is transformational not just transactional. When people search online they are not looking for information they are looking for empathy, by understanding your audience you can create content that people actually want to consume help you to turn them into raving fans not just visitors to your website
Have You Ever Wondered Why So Few People Succeed at building an online business
This Is What 97% Of People Do
1. Choose A Niche
2. Build a website
3. Create content that they think their audience wants to consume
4. Hope for the best
This Is What 3% Of People Do
1. Choose a niche
2. Carry out audience research
3. Build a conversion focused website
4. Create content that you know your audience is looking for and solve their biggest problems
5. Profit
The Four Component's Of A Successful Conversion Focused Website
Clarity Readability And Structure
A lot of people spend a great deal of time building a website that looks nice. There are a lot of web designers that will build you a very fancy and good looking website but the look of your website is really secondary. The most important function of your website is to convert visitors into buyers and subscribers. Your website should have some kind of business goal, which obtains customers or clients for your products and services
Create a clear structure which is easy to understand and navigate so your readers can find what they are looking for
Speed Optimization
Speed optimization is critical as nobody likes to use a slow loading website . Fast loading websites are also one of the key metrics for SEO ( Search Engine improvisation). Google wants readers to have a good customer experience and load times are therefore on of the key metrics in the Google algorithm
Calls To Action
Its important to have explicit and clear calls to action throughout your website that lets people know how to sign up for your newsletter or directs them to the product or service that your are offering or promoting
Make it clear how to take a conversion focused action on your website content
Conversion Pages
Your website needs to have a stand alone conversion focused sales page that sells your product or service. These pages should be designed to get your prospect to take a conversion focused action to purchase your product or service .
How I Got Into Digital Marketing
While working as an electrician I learned how to build WP websites online and became a wordpress web designer, designing a number of conversion focused WP websites for clients. Over then years I have started to help clients develop their digital marketing strategy’s.
I have studied the art of copywriting and if there is one skill you should master its this one its what makes the difference between earning a few dollars a month to earning thousands or even millions of dollars every year. Success online is never and accident its due to the fact that some people have mastered copywriting and they use proven and timeless formulas that never stop working.
My Story
I was born and live in the United Kingdom I have an armed forces background, serving in the Royal Navy for 23 years I left the Navy in 2005 and built a domestic electrical maintenance business
A great deal of my life was blighted by my addiction to alcohol, I am a recovering alcoholic and as of writing this article I will have achieved 17.5 years of continues sobriety. I am a member of Alcoholics Anonymous and have utilised the 12 step program to maintain my sobriety.
I stopped smoking in 2007 using hypnotherapy, I went from 60 a day to none overnight and have not smoked since
During the first 2 years of my recovery I had a complete nervous breakdown due to psychological abuse spanning over 40 years from early childhood though adult hood and especially in the Armed forces where I was bullied almost to the point of suicide
I have spent close to 8 years in therapy overcoming abuse and loss, its the hardest thing I have ever done, I have completely rebuilt my life from the ground up.
I have had a long and hard struggle with mental health and building my electrical business while learning the online marketing trade and gaining the skills I need to be able to create an income online
I am not telling you this to impress you but rather impress upon you that no matter what your circumstances or level of skill and knowledge of the online world you can build a successful online business no matter who you are or where you live in the world